About

The main intersection in trendy Long Jetty has long been dominated by cafes, hairdressers, vintage stores, and a record store. Dubbed the “Newtown of the Central Coast” this high street has become a bustle of activity over the years from its prior run-down history. That intersection now has a bright, chic, and blooming addition New Addition Poppy Lane florist.

Owned by Kellie who has owned Sadie Lou boutique across the road for 10 years, Poppy Lane is here to add one thing that was missing from this urban hub - fresh flowers.

The location is pivotal, taking over the record store on the corner of Thompson Street. “I’ve always pondered floristry, even as a little girl and my niece was training to be a florist so when the for lease sign went up I just decided to jump on it,” Kellie says.

 

Seeing the potential for a florist in the area, Kellie now learns on the job while her niece works full-time in Poppy Lane. After a complete refit, paint, and transformation the store opened during the mid-year school holidays and was incredibly welcomed

Kellie has quickly made close connections with customers as they naturally tell their stories when searching for a bunch of flowers. From birthdays and condolences to graduations and everything in between Kellie says it is the moments she gets to share that make it all worth it.

 “It’s a nice thing to know that what you’re doing is making people happy, even in sad moments.”

With a simple white and light wood decor, Poppy Lane allows the blooms to do the talking alongside small gifts, homewares, and local items to compliment their bouquets. Kellie hopes the store will help bring back the pre-lockdown vibe to Long Jetty and get it back on its feet.

 We cant wait to meet you and create something magical for you at Poppy Lane.